ABOUT ME

I started a makeup blog in 2011 as a creative outlet for me to express my love for all things beauty. Shortly after the rapid success of my blog, I ventured into the world of YouTube, teaching viewers just how uncomplicated makeup can be…

CAMPAIGNS

• Dedicated brand video tutorials
• Non-devoted video product placement
• Instagram lifestyle + product posts
• Instagram story slide content
• Full blog write up with photography
• Hosted giveaways

THE BRANDS

STATISTICS

TOTAL REACH 1,391,063

New Video Uploaded Every Sunday.

• 435k Subscribers
• 43m Total Views
• 722k Views / Month
• 1.8m Minutes / Month

AGE GROUPS

Age 17 and under        0.80%
18 to 24                        18.5%
25 to 34                        41.0%
35 to 44                        26.5%
45 to 54                        10.5%
55 to 44                        2.10%
55 to 64                        0.70%

GENDER

93.1%     Female
6.9%        Male

LOCATION BY COUNTRY – TOP 5

United States           41.8%
United Kingdom     26.3%
Canada                      3.30%
Brazil                         2.50%
Ireland                      2.20%

VIEWER LIKES & INTERESTS

Makeup                  40.8%
Fashion                  28.2%
Clothing                 24.4%
Club/Dance           23.6%
Dance Pop              21.0%
Rock                        20.5%
Pop                           19.3%

VIEWER OCCUPATION

Stylists                        23.9%
Students                     12.8%
Artists                         7.40%
Musicians                   5.50%
Journalists                 5.50%
Senior Managers       3.30%
Sales/Marketing        3.30%

All content copyright © 2018 Shonagh Scott

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